Making Intelligent Advertising Solutions Affordable for Casinos of All Sizes.

You shouldn’t need to hit a jackpot to afford top tier advertising.

Making Intelligent Advertising Solutions Affordable for Casinos of All Sizes.

You shouldn’t need to hit a jackpot to afford top tier advertising.

Why Trust Impact Media Group With Your Property’s Advertising?

Allow us to introduce ourselves.

As a Casino GM or Marketing Director, you have a fiscal responsibility to your tribe and your property’s bottom line—and a healthy player base is the key to being successful with both. You live and breathe Casino Operations every day and you have every data point one could ever imagine. 

But, it’s not enough to know your Net Theo for New Carded Play if you aren’t acquiring enough new Carded Players to nurture through your Player Lifecycle.   How do you effectively market to these people and produce sustainable ROI? What about the other segments of your Player Lifecycle? Obviously, the messaging for your “Maintenance/Nurturing” segment needs to be vastly different than your  “Reactivation” segment. Don’t forget about your F&B program, hotel, promotions, signage, rack cards…and on and on and on. 

 

When your day-to-day, on-property operations are already spinning like a Roulette wheel, how can you be sure your Advertising Plan is strategic, effective, and fiscally prudent? 

You always bet on black. And red.
You bet on Impact Media Group. 

 

As a Casino GM or Marketing Director, you have a fiscal responsibility to your tribe and your property’s bottom line—and a healthy player base is the key to being successful with both. You live and breathe Casino Operations every day and you have every data point one could ever imagine. 

But, it’s not enough to know your Net Theo for New Carded Play if you aren’t acquiring enough new Carded Players to nurture through your Player Lifecycle.   How do you effectively market to these people and produce sustainable ROI? What about the other segments of your Player Lifecycle? Obviously, the messaging for your “Maintenance/Nurturing” segment needs to be vastly different than your  “Reactivation” segment. Don’t forget about your F&B program, hotel, promotions, signage, rack cards…and on and on and on. 

 

When your day-to-day, on-property operations are already spinning like a Roulette wheel, how can you be sure your Advertising Plan is strategic, effective, and fiscally prudent? 

You always bet on black. And red.
You bet on Impact Media Group. 

 

After 30 years of advertising the Gaming Industry, you learn a thing or two about what makes a successful campaign.  By combining those three decades of experience with the vast amounts of Player Data and Media Performance Metrics available to casino advertisers, we have developed ADaptive—an intelligent, tailored, and nimble advertising solution that’s sole focus is to sustainably increase ROI. 

After 30 years of advertising the Gaming Industry, you learn a thing or two about what makes a successful campaign.  By combining those three decades of experience with the vast amounts of Player Data and Media Performance Metrics available to casino advertisers, we have developed ADaptive—an intelligent, tailored, and nimble advertising solution that’s sole focus is to sustainably increase ROI. 

Data Analysis

Data Analysis

Per-Market Carded Players, Trips, Net THEO, Actuals, etc…you’ve got loads of data. Let’s cut through the clutter, analyze it and break it down into meaningful, actionable information.

 

Marketing Modules

Marketing Modules

The days of “one-size fits all” Casino Advertising are long gone. You need an ROI-driven advertising strategy that is rooted in Data Analysis and is individually tailored by market.  This includes Per-Market Objectives, Creative, Media Streams, and Budget Allocation.

Implementation

Implementation

You don’t know until you know. And you can’t know until you deploy your strategy. Fortunately, you’re implementing a highly diversified strategy that is backed by your own data and our 30 years of Casino Advertising experience—we’ve got a good feeling…

Re-Analyze + Adapt

Re-Analyze + Adapt

We don’t call this revolutionary Advertising Strategy “ADaptive” for nothing. Our strategies are built to be robust and flexible—and able to adapt in real-time. Nothing makes us happier than a successful campaign, but we’re never too proud to pivot and make it even better.

Need a Reliable Marketing Partner?

Need a Reliable Marketing Partner?